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VoC.
IZZY TAULLI
Zest AI
Zest AI is a mature hyper-growth startup focused on using AI solutions to broaden access to equitable lending. Their people-focused mission provided a framework for the production and editing of various customer testimonial videos, amplifying the Zest brand, offering customer insight, and humanizing the messaging.
OBJECTIVES
Lead Generation & Conversion Optimization
Product Differentiation and Social Media Engagement
Customer Journey Mapping and Advocacy
TOOLBOX
Black Magic & Canon 4k Cinematic Cameras
DaVinci Pro Resolve
Adobe Premiere Pro & Adobe After Effects
Trust the process
Hook 'em in
Utilizing Broll footage in the introduction and throughout the content creates visual appeal, emotional impact, and provides contextual support to enhance storytelling and increase audience engagement.
Multiple camera angles add visual variety, enhance storytelling, and encourage audience engagement to create a more immersive viewing experience.
Visuals shape narrative
Form follows function
Dynamic animated title cards punctuate the video as a mean to not only captivate the audience but also to establish a framework for conducting A/B testing across social channels.
